If there is ample creative production and media budget, it is recommended to be continuously testing something. Trends, landscape, and sentiment are always shifting so continuous testing allows the best chance for the app’s store page to stay optimal for conversion rates.
Inevitably, there will be breaks when there are no creatives queued for testing. Upptic will only use the necessary traffic for testing and nothing more. So when all testing has completed, Upptic will send any further traffic sent through the link directly to your actual live app store.