Upptic's Algorithm Efficiently Eliminates Underperforming Assets
When you start sending traffic to Upptic's ASO test, Upptic's algorithm sends traffic evenly to the Control asset and new variants. The goal of the algorithm is to most quickly, with the least amount of cost, find the most optimal asset for the store page at the confidence level you require.
Upptic’s algorithm constantly monitors the tests in near real-time to discover opportunities to cut the most underperforming assets as early as possible.
In essence: when the variance in conversion rate between the best asset and the worst asset is greater, a much less amount of traffic is needed to determine a winner with confidence. Upptic’s algorithm is able to constantly monitor cull the worst assets as soon as it is confident based on how the test is going at any given moment, and therefore stop traffic to the worst assets as soon as possible.
Controlling the Speed the Algorithm Culls & Gets Through a Test
There are 2 main levers you can pull as a user to indicate how quickly the algorithm does its job in culling poor performing assets, and how much traffic is needed before ending and moving on from a test: